iPod is a brand of portable media players designed and marketed by Apple and launched on October 23, 2001. The line-up currently consists of the original style hard drive-based flagship iPod classic, the iPod touch, the mid-level video-capable iPod nano, and the low-end screenless iPod shuffle. Former products include the compact iPod mini (replaced by the iPod nano) and the high-end spin-off iPod photo (re-integrated into the main iPod classic line). iPod classic models store media on an internal hard drive, while all other models, aside from the Microdrive-based mini, use flash memory to enable their smaller size. As with many other digital music players, iPods can also serve as external data storage devices.
Apple's iTunes software is used to transfer music to the devices. As a jukebox application, iTunes stores a music library on the user's computer and can play, burn, and rip music from a CD. It also transfers photos, videos, games, and calendars to those iPod models that support them. Apple focused its development on the iPod's unique user interface and its ease of use, rather than on technical capability. As of October 2007, the iPod had sold over 119 million units worldwide (stated in "The Beat Goes On" conference) making it the best-selling digital audio player series in history.
Thursday, December 13, 2007
IPod
History and design
iPod came from Apple's digital hub strategy,[1] when the company began creating software for the growing market of digital devices being purchased by consumers. Digital cameras, camcorders and organizers had well-established mainstream markets, but the company found existing digital music players "big and clunky or small and useless" with user interfaces that were "unbelievably awful,"[1] so Apple decided to develop its own. Apple's hardware engineering chief, matt diplama, ordered by Steve Jobs, assembled a team of engineers to design it, including Tony Fadell, hardware engineer Michael Dhuey, and design engineer Jonathan Ive, with Stan Ng as the marketing manager. The product was developed in less than a year and unveiled on October 23, 2001. CEO Steve Jobs announced it as a Mac-compatible product with a 5 GB hard drive that put "1000 songs in your pocket."
Uncharacteristically, Apple did not develop iPod's software entirely in-house. Apple instead used PortalPlayer's reference platform which was based on 2 ARM cores. The platform had rudimentary software running on a commercial microkernel embedded operating system. PortalPlayer had previously been working on an IBM-branded MP3 player with Bluetooth headphones.[2] Apple contracted another company, Pixo, to help design and implement the user interface, under the direct supervision of Steve Jobs.[1] Once established, Apple continued to refine the software's look and feel. Starting with iPod mini, the Chicago font was replaced with Espy Sans. Later iPods switched fonts again to Podium Sans — a font similar to Apple's corporate font Myriad. iPods with color displays then adopted some Mac OS X themes like Aqua progress bars, and brushed metal in the lock interface. In 2007, Apple modified the iPod interface again with the introduction of the sixth-generation iPod classic and third-generation iPod nano by changing the font to Helvetica, and in most cases, splitting the screen in half by displaying the menus on the left and album artwork, photos, or videos on the right (whichever was appropriate for the selected item).
Trademark
The name iPod was proposed by Vinnie Chieco, a freelance copywriter, who (with others) was called by Apple to figure out how to introduce the new player to the public. After Chieco saw a prototype, he thought of the movie 2001: A Space Odyssey and the phrase "Open the pod bay door, Hal!", which refers to the white EVA Pods of the Discovery One spaceship.[1] Apple researched the trademark and found that it was already in use. Joseph N. Grasso of New Jersey had originally listed an "iPod" trademark with the U.S. Patent and Trademark Office in July 2000 for Internet kiosks. The first iPod kiosks had been demonstrated to the public in New Jersey in March 1998, and commercial use began in January 2000. The trademark was registered by the USPTO in November 2003, and Grasso assigned it to Apple Computer, Inc. in 2005.[3]
Software
iPod can play MP3, AAC/M4A, Protected AAC, AIFF, WAV, Audible audiobook, and Apple Lossless audio file formats. The iPod photo introduced the ability to display JPEG, BMP, GIF, TIFF, and PNG image file formats. Fifth and sixth generation iPod classics, as well as third generation iPod nanos, can additionally play MPEG-4 (H.264/MPEG-4 AVC) and QuickTime video formats, with restrictions on video dimensions, encoding techniques and data-rates. Originally, iPod software only worked with Macs; however, starting with the second generation model, iPod software worked with Windows and Macs. Unlike most other media players, Apple does not support Microsoft's WMA audio format — but a converter for WMA files without Digital Rights Management (DRM) is provided with the Windows version of iTunes. MIDI files also cannot be played, but can be converted to audio files using the "Advanced" menu in iTunes. Alternative open-source audio formats such as Ogg Vorbis and FLAC are not supported without installing custom firmware onto the iPod.
The iPod is associated with one host computer. Each time an iPod connects to its host computer, iTunes can synchronize entire music libraries or music playlists either automatically or manually. Song ratings can be set on the iPod and synchronized later to the iTunes library, and vice versa. If a user wishes to connect the iPod to a second computer, only reformatting the device will allow the iPod to sync with the new computer
User interface
iTunes Store
Main articles: iTunes and iTunes Store
The iTunes Store is an online media store run by Apple and accessed via iTunes. It was introduced on April 29, 2003 and it sells individual songs, with typical prices being US $0.99, AU $1.69 (inc. GST), NZ $1.79 (inc. GST), €0.99 (inc. VAT), or £0.79 (inc. VAT) per song. Since no other portable player supports the DRM used, only iPods can play protected content from the iTunes store. The store became the market leader soon after its launch[4] and Apple announced the sale of videos through the store on October 12, 2005. Full-length movies became available on September 12, 2006.[5]
Purchased audio files use the AAC format with added encryption. The encryption is based on the FairPlay DRM system. Up to five authorized computers and an unlimited number of iPods can play the files. Burning the files onto an audio CD, then re-compressing can create music files without the DRM, although this results in reduced quality. The DRM can also be removed using third-party software. However, in a deal with Apple, EMI began selling DRM-free, higher-quality songs on the iTunes Stores, in a category called "iTunes Plus." While individual songs were made available at a cost of US$1.29, 30¢ more than the cost of a regular DRM song, entire albums were available for the same price, US$9.99, as DRM encoded albums. On October 17, 2007, Apple lowered the cost of individual iTunes Plus songs to US$.99 per song, the same as DRM encoded tracks.
iPods cannot play music files from competing music stores that use rival-DRM technologies like Microsoft's protected WMA or RealNetworks' Helix DRM. Example stores include Napster and MSN Music. RealNetworks claims that Apple is creating problems for itself[6] by using FairPlay to lock users into using the iTunes Store. Steve Jobs has stated that Apple makes little profit from song sales, although Apple uses the store to promote iPod sales.[7] However, iPods can also play music files from online stores that do not use DRM, such as eMusic or Amie Street.
On July 3, 2007, Universal Music Group decided not to renew their contract with the iTunes music store. Universal will now supply iTunes in an 'at will' capacity.[8]
On September 5, 2007, at Apple's Media Event entitled "The Beat Goes On...", the company debuted the iTunes Wi-Fi Music Store which allows one to access the Music Store from either iPhone or the new WiFi-enabled iPod Touch and download songs directly to the device. When you next sync the device with iTunes, any purchased music is copied onto your iTunes Library.
File storage and transfer
All iPods can function as mass storage devices to store data files. If the iPod is formatted on a Mac OS X computer it uses the HFS+ file system format, which allows it to serve as a boot disk for a Mac computer.[9] If it is formatted on Windows, the FAT32 format is used. With the advent of the Windows-compatible iPod, iPod's default file system switched from HFS+ to FAT32, although it can be reformatted to either filesystem (excluding the iPod shuffle which is strictly FAT32). Generally, if a new iPod (excluding the iPod shuffle) is initially plugged into a computer running Windows, it will be formatted with FAT32, and if initially plugged into a Mac running Mac OS X it will be formatted with HFS+.
Unlike many other MP3 players, simply copying audio or video files to the drive with a typical file management application will not allow iPod to properly access them. The user must use software that has been specifically designed to transfer media files to iPods, so that the files are playable and viewable. Aside from iTunes, several alternative third-party applications are available on a number of different platforms.
iTunes 7 and above can transfer purchased media of the iTunes Store from an iPod to a computer, provided that the DRM media is transferred to any of the five computers allowed for authorization with DRM media.
Media files are stored on the iPod in a hidden folder, together with a proprietary database file. The hidden content can be accessed on the host operating system by enabling hidden files to be shown. The audio can then be recovered manually by dragging the files or folders onto the iTunes Library or by using third-party software.
Equalizer
If the sound is enhanced with the iPod's software equalizer (EQ), some EQ settings — like R&B, Rock, Acoustic,indie, and Bass Booster — can cause bass distortion too easily.[10][11] The equalizer amplifies the digital audio level beyond the software's limit, causing distortion (clipping) on songs that have a bass drum or use a bassy instrument, even when the amplifier level is low. One possible workaround is to reduce the volume level of the songs by modifying the audio files.